Our client was a multimedia company based in Jordan. Their concept centered around the name Cactus, and they were keen on incorporating the plant into the logo design. We developed the idea of a cactus blooming under the harshest conditions and used that symbolism to represent creativity and resilience—leading to the slogan: “Ideas Blooming Everywhere.”
The final design is minimalistic: a cactus growing from the base of a lightbulb, with its spines subtly representing rays of light, symbolizing the spread of ideas.
View the design on Behance :